To further environmental and cultural conservation through ethical photography. We believe that awe-inspiring photography is a powerful force for the environment, especially when paired with the collaboration of committed scientists, politicians, religious leaders and policy makers. We plan to replace environmental indifference with a new culture of stewardship and passion for our beautiful planet.
• To use the power of photography to help educate the world community and to further conservation goals.
• To create compelling and informed images and to develop visually based campaigns to promote conservation issues.
• To facilitate the connection of photography with environmental, scientific, cultural media, governmental, religious and educational resources.
• To be a virtual clearinghouse of information for members.
• To develop a code of conduct for photographers.
• To promote business practices that demand truth in and high ethical standards in captioning and manipulation.
• To encourage conservation education
• To encourage an ethnically and geographically diverse membership.
• To attract fellowships and grants to support photographers with innovative ideas to promote conservation.
